Marketing is a system of business activities that begins with an interpretation of the wants and needs of consumers, follows through with all activities involved in the flow of goods and services from producers to consumers, and ends with those services necessary to aid the consumer in getting the expected usefulness from the product or service purchased.
Every organization鈥檚 goal is to market and sell its products or services profitably while creating a valuable relationship with customers. A marketing graduate could find professional opportunities in sales, advertising, communications, promotions, brand management, supply chain management, research, and more for companies both large and small, for profit and nonprofit. The emphasis of our program is a blend of theory and 鈥渉ands-on鈥� experiences through projects with external clients, internships, and interactions with leaders in the marketing industry.
The management and marketing faculty work collaboratively to offer a learning environment where students have the opportunity to learn management and marketing theory and apply through experience in and outside the classroom the skills and abilities necessary to develop the art of management and leadership and the science of management and marketing. Students may participate in externships, mentoring, internships, and interactions with leaders in the marketing industry and management at all levels.
* Lightcast Q3 2024 Data Set
红杏直播app City University is one of only two private Universities in 红杏直播app to have a business school accredited by AACSB. AACSB-accredited schools with higher overall GPAs, more international students, more employers that recruit from them, and graduates that receive better salaries.
Meinders has a 11:1 ratio in most classrooms. Small class sizes and highly qualified professors ensure you
Meinders business students have enhanced opportunities from business plan and ethics competitions to internships, study abroad, live investment activities, and events with local business leaders and philanthropists. Our students have access to some of the best active learning experiences in 红杏直播app and abroad.
Students have outstanding opportunities to travel and study internationally.
The business school contains cutting-edge technology in more than 12 teaching rooms, four executive classrooms, large and small conference rooms, four computer labs, a student/faculty lounge to facilitate collaboration and mentoring, breakout rooms for small-group meetings, and a 250-seat, theater-styled auditorium.
General education courses require 43 credit hours. The basic general education curriculum is a requirement for all undergraduate degrees at 红杏直播app City University.
All students completing majors in the Meinders School of Business BBA degree must complete the following required courses referred to as the Business Core.
Business Core: 59 credit hours
| COURSE NUMBER | COURSE TITLE | CREDIT HOURS |
|---|---|---|
| IT 1003 | Introduction to Information Technology | 3 credit hours |
| IT 3133 | Technology and Operations Management | 3 credit hours |
| PHRH 1103 | Public Speaking | 3 credit hours |
| MGMT 1001 | Freshman Business Connection | 1 credit hour |
| MGMT 2001 | Sophomore Business Connection | 1 credit hour |
| MGMT 2023 | Business Communication and Technical Writing | 3 credit hours |
| MGMT 2213 | Business Law | 3 credit hours |
| MGMT 2223 | Business Ethics and Leadership | 3 credit hours |
| MGMT 3123 | Principles of Management and Organization | 3 credit hours |
| MGMT 3213 | Human Resources Management | 3 credit hours |
| ACCT 2113 | Financial Accounting | 3 credit hours |
| ACCT 2213 | Managerial Accounting | 3 credit hours |
| ECON 2013 | Principles of Macroeconomics | 3 credit hours |
| ECON 2113 | Principles of Microeconomics | 3 credit hours |
| ECON 2123 | Business Statistic | 3 credit hours |
| ECON 2423 | Incremental Analysis and Optimization or | 3 credit hours |
| MATH 2004 | Calculus and Analytical Geometry | 3 credit hours |
| ECON 3013 | International Economic Policies | 3 credit hours |
| ECON 3513 | Applied Statistics for Business | 3 credit hours |
| MKTG 3013 | Marketing Principles | 3 credit hours |
| FIN 3023 | Business Finance | 3 credit hours |
| MGMT 4573 | International Business Strategy | 3 credit hours |
Electives Credit Hours: 0鈥�9
Students majoring in economics with arts and sciences second fields and students majoring in business administration may take business courses to fulfill their elective requirement. B.B.A./M.S.A. students are not required to take IT 3133, Technology and Operations Management.
Required Courses
| COURSE NUMBER | COURSE TITLE | CREDIT HOURS |
|---|---|---|
| MKTG 3113 | Marketing Research | 3 credit hours |
| MKTG 3313 | Consumer Behavior | 3 credit hours |
| MKTG 4153 | Marketing Management and Strategy | 3 credit hours |
Elective Courses (Select four)
| COURSE NUMBER | COURSE TITLE | CREDIT HOURS |
|---|---|---|
| MKTG 3123 | Consultative Selling | 3 credit hours |
| MKTG 4013 | Transnational Marketing | 3 credit hours |
| MKTG 4103 | Brand Identity and Strategic Brand Management | 3 credit hours |
| MKTG 4123 | Services Marketing | 3 credit hours |
| MKTG 4133 | Topics in Marketing | 3 credit hours |
| MKTG 4213 | Consultative Experience | 3 credit hours |
